Laura was born and raised in Central New Jersey, affording her ready accessibility to the New York metropolitan area and all it has to offer. Her father, an industrial and packaging designer for Avon, and her mother, an art teacher and accomplished water colorist, encouraged her love of art and of good design. Design continues to be a central focus of her professional life. Formally educated at the University of Dayton, with summer classes at the School of Visual Arts in New York, she fostered her love of color.
Her work at a Herman Miller dealership ignited her passion in commercial interiors. Laura immersed herself in learning about all the products offered, including furniture systems, fabrics, and building materials. She was sought out as a consultant for color advice and materials coordination. This continued in her work as a designer with Armstrong World Industries in the flooring division. There she enjoyed learning about materials and how they could be developed and processed into viable products. Her skills were well-regarded, and she collaborated often with R&D, due to her understanding of color and plant processes. It was always important for her to understand the “how” so that she could be more adept at product development.
Laura’s skills also apply to understanding customer needs. She has become an expert in analyzing design and color trends, much like a broker would analyze business trends. Critically examining what is new and of interest to the customer and understanding what is influencing their decisions and selection process are vital skills. Likewise, in engaging with customers, Laura organized and facilitated many successful forums to gather input for design and color development. It was through this work that she was able to develop highly successful flooring launches in resilient categories such as VCT, luxury vinyl and linoleum with several of these products earning awards and design patents.